Metadata (Keywords and Description) and Page Titles are powerful ways to increase your search engine ranking, as is using good copy/content. You may customize your page titles and metatags to individual pages to differentiate them from the other pages in your site.

I encourage you to read through and understand the Search Engine Optimization Tips tutorial for an indispensible overview of this topic and for explanations about these elements.

Your metags and page titles are contained in editable regions in the head of each page. In order to add or edit metatags first go to View > Head Content in the toolbar.

Your workspace will now display head elements across the top of your page. Since these elements are editable they will be bounded by a blue line like all editable elements.

Adding Metatags

Update the Description

Click on the Description icon and enter the description in the Properties Panel.

Update Keywords

Click on the Keywords icon and enter the keywords in the Properties Panel. Remember to separate them with commas.

Updating Page Titles

Click on the Title icon and enter the new Title in the Properties Panel.

Remember to save your page and publish it for the changes to be visible on the live server.