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Web Style Guide
 

Fonts

This guide will explain the technicalities of the font styles which we use on our site. For an explanation of how to implement these styles on your web pages please see the tutorial on the subject.

Font Styles & Usage

TextTypes

Site Title: Text identifying the site. The first thing people will read, the title should contain the department or program name. This text type/class is also used for the title of each page.

Header: Individual headlines within the page itself. This text calls out the major focus of a page/section. The header should be used sparingly on a page to identify major changes of content or tone.

Sub-Header: Used more freely, the sub-header identifies sub-sections or headlines individual paragraphs in longer features and articles.

Content/Body Text: The primary text size for content within a page.

Small Text: Used within tables, the home page, boxes etc.

Table Text: For use inside of tables.



Font Library

You may apply these styles in Dreamweaver using CSS. Please see the CSS tutorial for a complete explanation.

Sub-Header

 

Content Text

 

Small Text

 

Table Text

12px bold

 

12px

 

11px

 

10px

CSS:subheader

 

CSS:contenttext

 

CSS:smalltext

 

CSS:tabletext


Orange Site Title

 

Orange Header

15 px bold

 

13px bold

CSS:sitetitleorange

 

CSS:headerorange


Teal Site Title

 

Teal Header

15 px bold

 

13px bold

CSS:sitetitleteal

 

CSS:headerteal


Blue Site Title

 

Blue Header

15 px bold

 

13px bold

CSS:sitetitleblue

 

CSS:headerblue

 


Font Order

List Verdana first, Helvetica second, Arial third

 


Content/Body Font Color

333333

 


Link Colors

   

Link in content area
CSS: link

 
Mouse over link in content area
CSS: hover

0066CC underlined  

Active link in content area
CSS: active

0066CC underlined  
Visited link in content area
CSS: visited

0066CC underlined

Link in right hand column
CSS: trnav

000099

 


Site Title and Header Colors

   

Orange or Education & Training
CSS:headerorange

CC6600

 

Teal or Research
CSS:headerteal

336666

Blue or Patient Care
CSS:headerblue

003366

 



Graphic Fonts

The fonts below are School of Medicine, and UCSF, standard fonts. They are mainly used in the graphic design of titles and logos.

Two styles from the Helvetica San Serif Font Family
Helvetica Regular and Helvetica Regular in Caps:

Helvetica

Two styles from the Helvetica Neue Font Family
Helvetica Neue Thin and Helvetica Neue Thin Extended:

Helvetica Neue

Two styles from the Bodini font family
Bodini BE Light and Bodini BE Medium Italic:

Bodini

Updated: July 5, 2007
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